Matcha is the only tea you eat. That single fact explains almost everything about it — why it is grown differently, processed differently, priced differently, and why quality varies more than in any other tea. This guide covers how matcha is made, what separates grades, and how to prepare a proper bowl.
What is matcha?
Matcha is green tea leaf stone-ground into a fine powder and whisked into water, so the whole leaf is consumed rather than steeped and discarded. Everything the leaf contains ends up in the cup.
It comes from Camellia sinensis, the same species as every other tea, but the growing and processing are specific enough that the result is a different drink entirely. Matcha has been central to Japanese tea culture for centuries — in the tea ceremony, in Zen practice, and in daily life.
Shade-growing — the step that defines it
For roughly the last three to four weeks before harvest, matcha tea plants are covered, cutting most of the sunlight reaching the leaves.
The plant responds to being shaded. It produces more chlorophyll to make the most of the light it does get, which is why matcha is a deep, vivid green rather than the olive tone of ordinary green tea. It also changes the balance of amino acids in the leaf, which is why good matcha has a savoury, brothy quality — umami — that ordinary green tea does not.
Shading is labour-intensive and reduces yield. It is the single largest reason matcha costs what it does, and skipping or shortening it is the single most common corner cut.
Tencha, de-veining, and stone grinding
After harvest the leaves are steamed quickly to stop oxidation, dried, and then the stems and veins are removed. What is left — just the soft leaf flesh — is called tencha, and tencha is what becomes matcha.
The de-veining matters. Stems and veins are fibrous and bitter, and grinding them in is the difference between a smooth bowl and a harsh one.
Tencha is then ground on granite stone mills. This is slow — a traditional mill produces on the order of a mouthful of matcha per hour — and the slowness is the point: grinding faster generates heat, and heat degrades both the colour and the aroma. Industrially milled matcha is cheaper and duller in both.
Ceremonial versus culinary grade
These terms are not regulated, so treat them as descriptions rather than certifications. Broadly:
- Ceremonial grade is made from the youngest leaves of the first harvest, ground fine, intended to be whisked with water and drunk on its own. Sweeter, smoother, more vivid.
- Culinary grade uses later harvests and older leaves. More astringent and duller in colour, designed to hold its own against milk, sugar and heat in lattes and baking.
Neither is better in the abstract — using ceremonial matcha in a brownie is a waste, and drinking culinary matcha straight is unpleasant. But since anyone can print either word on a tin, the useful signals are the ones below.
What is "white matcha"?
You will sometimes see "white matcha" used as a search term, and occasionally on packaging. It is not a recognised grade of tea. Matcha is always made from green tea leaf, and a good one is a vivid jade green, never white. The term usually comes up in one of two ways:
- As part of a product name. Our White Dragon Matcha takes its name from a pilgrimage to the God Dragon Temple, not from its colour. It is a ceremonial-grade green matcha.
- As a confusion with white tea. White tea is a different category altogether: lightly processed, unshaded buds and young leaves that are steeped, not ground and whisked.
If a powder labelled "white matcha" is pale, that is a sign of older leaf or age, not a premium grade. The same quality signals apply: colour, a named origin, stone-grinding and a fine texture.
What separates a quality matcha
- Colour. Vivid jade green. Yellowish, brownish or dull olive means older leaves, stems ground in, oxidation, or age.
- Origin, named specifically. Japan at minimum, and ideally the growing region. Most of the world's matcha-style powder is not Japanese.
- Stone-ground, stated. If a brand does not say, it probably is not.
- Harvest and farming practice. First harvest for a drinking matcha, and what does or does not go onto the field.
- Texture. Good matcha is extraordinarily fine — closer to eyeshadow than to flour — and clumps softly rather than feeling gritty.
For a broader framework see our guide on how to choose a tonic herb brand.
How Sun Potion sources White Dragon Matcha
Our White Dragon Matcha comes from a farm in the forested mountains of Nara, Japan. The tea trees are shade-grown in naturally cultivated soil, tended without fertilizers, pesticides or soil amendments of any kind. Leaves are handpicked, lightly steamed, dried, de-veined and stone-ground.
It is a single family farm, and a relationship we have kept for about ten years. Working with one farm, rather than blending lots from many, means every jar comes from the same place, the same growing practice and the same hands.
The leaves are then kept whole, as tencha, in cold storage and stone-ground to order rather than milled in advance. Matcha loses colour and aroma quickly once it is ground. Keeping the leaf whole until shortly before it ships is the most practical way to protect the vivid green and sweet, grassy aroma that make a good ceremonial matcha.
The name comes from a pilgrimage to the God Dragon Temple. One jar contains 88 servings.
How to whisk a bowl
Matcha does not dissolve — it suspends. Whisking is not stirring; it is aerating.
- Sift about half a teaspoon into a bowl. Sifting is worth the extra few seconds — matcha clumps, and clumps do not whisk out.
- Add about an ounce of water. Warm, never boiling — somewhere around 160–175°F. Boiling water scalds matcha and turns it bitter, and this is the mistake most people make.
- Whisk briskly in a zig-zag, tracing an M or W shape rather than stirring in circles. A bamboo chasen is the traditional tool and does the job better than anything else.
- Once a fine foam forms, top up with more water — warm or cool — to about two-thirds of the cup, and whisk again.
For a fuller ceremonial bowl, use up to a teaspoon or two in two to three ounces of water. For a latte, whisk the concentrate first and then add milk, rather than trying to whisk into milk directly.
Matcha also blends into smoothies, raw desserts, oatmeal and dressings, and it has a long history of use in face masks.
Storage matters more than with most powders. Keep it sealed, cool and away from light, and use it within a few months of opening — matcha loses colour and aroma faster than almost anything else in the pantry.
Matcha contains naturally occurring caffeine. If you are pregnant, nursing, taking medication, or managing a health condition, consult your healthcare practitioner before adding it to your routine.
Making a matcha latte
Ceremonial matcha makes a delicate latte; just use a little more of it so the flavour comes through the milk.
- Sift about 1/2 to 1 teaspoon into a bowl or wide mug.
- Add about an ounce of warm water (160–175°F) and whisk into a smooth, foamy paste.
- Pour in 6–8 ounces of warm or cold milk of your choice, and sweeten lightly if you like.
Whisking the matcha into water first, and only then adding the milk, is what keeps a latte smooth instead of clumpy.
Pairing matcha with Ashitaba and other greens
Matcha is traditionally enjoyed for calm, focused energy, and it pairs naturally with other green leaves. One easy combination is half a teaspoon of matcha whisked as usual, with a quarter to half a teaspoon of Ashitaba — Tomorrow's Leaf stirred into the finished bowl or latte. Ashitaba is a Japanese coastal leaf with a mild, grassy flavour that sits comfortably beside matcha. Moringa is earthier and works best in a smoothie rather than a straight bowl.
If you would like to explore these greens side by side, the Green Vitality Trio brings together Ashitaba, White Dragon Matcha and Moringa. The Green Kit adds Chlorella and the Green Adaptogen blend, for five greens to use individually or together through the week.
Frequently asked questions
What is matcha?
Matcha is green tea leaf stone-ground into a fine powder and whisked into water, so the whole leaf is consumed rather than steeped and discarded. It comes from Camellia sinensis and has been central to Japanese tea culture for centuries.
Why is matcha shade-grown?
Tea plants are covered for roughly three to four weeks before harvest. The plant responds by producing more chlorophyll, which gives matcha its vivid green colour, and by changing its amino acid balance, which produces matcha's savoury umami character. Shading is labour-intensive and reduces yield, which is the main reason matcha is expensive.
What is the difference between ceremonial and culinary matcha?
Ceremonial grade uses the youngest first-harvest leaves and is meant to be whisked with water and drunk alone. Culinary grade uses later harvests and older leaves, and is designed for lattes and baking. Neither term is regulated, so judge by colour, origin, grinding method and texture instead.
What water temperature should I use for matcha?
Warm but never boiling — around 160 to 175°F. Boiling water scalds matcha and makes it bitter, and it is the most common preparation mistake.
How do I prepare matcha?
Sift about half a teaspoon into a bowl, add roughly an ounce of warm water, and whisk briskly in a zig-zag M or W motion until a fine foam forms. Top up with more water to about two-thirds of the cup and whisk again. A bamboo chasen works best.
How should matcha be stored?
Sealed, cool and away from light, and used within a few months of opening. Matcha loses its colour and aroma faster than most powders.
Does matcha contain caffeine?
Yes. Matcha contains naturally occurring caffeine. Because you drink the whole leaf rather than an infusion, a bowl of matcha generally has more caffeine than a cup of steeped green tea. The amount varies with how much powder you use. Matcha also naturally contains L-theanine, an amino acid found in tea leaves. If you are sensitive to caffeine, pregnant, nursing, taking medication or managing a health condition, consult your healthcare practitioner.
Is white matcha a type of matcha?
No. "White matcha" is not a recognised grade. Good matcha is always vivid green. Sun Potion's White Dragon Matcha is named after the God Dragon Temple, not its colour, and is a ceremonial-grade green matcha from a single family farm in Nara, Japan.
Can I use ceremonial matcha in a latte?
Yes. Whisk 1/2 to 1 teaspoon into about an ounce of warm water first, then add 6–8 ounces of warm or cold milk. Ceremonial matcha gives a smoother, sweeter latte than culinary grade.
What pairs well with matcha?
Matcha pairs naturally with other green leaves such as Ashitaba. Sun Potion's Green Vitality Trio combines Ashitaba, White Dragon Matcha and Moringa, and the Green Kit adds Chlorella and the Green Adaptogen blend.
Where can I buy matcha?
Sun Potion offers White Dragon Matcha, shade-grown and stone-ground in the forested mountains of Nara, Japan, shipped across the US from sunpotion.com. It is also available through select wellness retailers.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Consult your healthcare practitioner before beginning any new supplement, especially if you are pregnant, nursing, taking medication, or managing a medical condition.
